The Science of Memorable Brand Names
When making a name for a new product, service or company, the number one rule is to make that new brand name memorable.
The reason is clear: In case your customer cannot bear in mind the name of your product, the probabilities that she or he will search it out - much less advocate it to someone else - are slim to none. Forgettable names are priceless. Memorable names are priceless.
The bad news is that most companies ignore this rule and find yourself with product names that are about as memorable as a yesterday's lunch. The good news is that you don't have to settle for a forgettable name. Creating memorable names is less complicated than you think.
All it's a must to do is take the following crash course in Nameonics - the science of memorable model names.
Nameonics (yes, I'm a word geek, and yes, I made that name up to make this article more memorable) combines "name" with "mnemonics." As you may recall from English class, mnemonics are linguistic devices which are kind of like memory aids that make information easier to remember.
Listed below are six basic Nameonics you should use to make the model names you create more memorable:
Like catchy jingles, names that rhyme typically stick in a person's head whether or not they want it to or not. Rhyming works in multi-part names like Crunch 'n Munch and in shorter names like YouTube. Different examples of rhyming embrace Mellow Yellow, Lean Cuisine, and Reese's Pieces.
The human brain is hardwired to respond to and store visual imagery. That's why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, you'll want to think in footage as well as words.
Alliteration is without doubt one of the most common mnemonic devices. To create an alliteration, start each word in the name with the identical letter or sound. Bed, Bath & Beyond is an alliteration. Different examples embrace Coca-Cola, Spic and Span, and Krispy Kreme.
A neologism is a newly invented word like Google or Wii. Neologisms could be created by respelling an existing word. Google is a respelling of the mathematics time period "googol". You can even make a neologism by combining words. Snapple is a mixture of "snap" and "apple."
Buzz, bang, and thump are all onomatopoeia - words that sound like what they stand for. Model name examples of onomatopoeia embody Whoosh Mobile, Meow Mix, and KaBoom Energy Drink. Attempt adding some oomph to your names with onomatopoeia.
Need your new product to generate a Bunch-O-Enterprise? Then a haplology may be just the ticket. To create a haplology simply take a 3-word phrase and abbreviate the one in the middle. Examples embrace Toys "R" Us, Bug-B-Gone, and Land O'Lakes.
This Ain't Rocket Science
Nameonics is one science that doesn't require an advanced degree to practice. Anybody can use rhyming, imagery and different simple Nameonic techniques to make their brand name stand out from the competition and stick within the buyer's memory bank. Give it a try. You've got acquired nothing to lose however a boring, hard-to-remember name.
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